Psychologists say it takes a mere seven seconds for people to make a first impression. In the challenging world of business, where companies must compete for custom, these first seven seconds are vital. Having a great business brand can really help to make that first impression successful. Believe it or not, the type of fencing you install around your business premises can contribute to the way your brand is seen.
A commercial aluminum fence has larger pickets and rails and a thicker gauge of metal than its residential counterparts. This makes it ideal for business premises, including shops, restaurants, and other companies. Here is a look at how it can help to enhance your business’s brand.
It Makes a Great First Impression
For first-time visitors to your business or commercial premises, your perimeter fencing could very well be the first thing they see. Commercial aluminum fencing has all the beauty and sophistication of wrought iron or steel fencing, minus some of the common problems that blight these other metals. Aluminum fencing is sleek and smart, but as a non-ferrous metal, it does not react in the same way to moisture as other metals do. This means it stays looking good for a long time and does not succumb to rust and corrosion.
Once in place around your business, aluminum fencing is designed to stand the test of time, looking good for as long as 30 years, according to experts. If you can strike the right first impression with customers and potential clients by creating a smart commercial environment, they may be more willing to do business with you.
It Can Be Personalized
Most businesses today have a visual brand so they can instantly be identified by customers. Aluminum fencing affords plenty of style options, so you can select colors, shapes, and decorative flourishes that mirror or align with your brand. Aluminum fencing does not have to just be black; a range of color options are available, so you can select one that falls in line with your enterprise.
Your brand may demand a sleek, minimalist, no-frills style of fencing, or it might require plenty of decorative touches such as fence rings, arches, or finials to bring it in line with your company’s brand or image. Aluminum fencing allows you to make style choices that build on and enhance your brand.
A Security-Conscious Image
A commercial aluminum fence is vital for businesses because it brings so many safety and security benefits. Despite its lightweight nature, aluminum is strong and reliable. Having it around the perimeter of your business makes it harder for would-be intruders or vandals to enter. This enhanced security level will also help to enhance your brand. It helps to keep your business away from negative headlines about break-ins, graffiti, or vandalism, which may suggest to customers that their business with you might not be safe and secure. It also shows you to be a responsible and security-conscious business owner.
Choosing the right aluminum fencing for your commercial premises can really impact how your brand is seen. The importance of a smart fence, which represents your company’s ethos and brand through its design while bolstering security and keeping your business safe, should not be underestimated.
